Fortis has appointed Grey Group Europe, Middle East & Africa as its global network advertising agency following a three-way pitch and a six-month review process.
Effective immediately Grey takes responsibility for Fortis's global advertising strategy and creative executions for the Fortis brand and its Retail Banking, Insurance and Merchant & Private Banking businesses.
This is the first time that Fortis has consolidated its advertising into one global network. This move reflects the growth and ambition of one of Europe's most dynamic and sustainable financial services companies.
The Fortis brand is concentrated in Europe and active chiefly in the Benelux countries, France, UK, Germany, Poland and Turkey. Fortis has seen significant international growth over the past two years and is now active in more than 50 markets around the world.
Adrian Martorana, General Manager of Global Branding & Communications: "Given our ambition it was essential that we consolidated our advertising support into one agency which would allow us to improve the consistency and effectiveness of our campaigns. We therefore approached this pitch with incredible rigour, involving the key business lines from around the company. All the agencies in the pitch were selected carefully and all demonstrated superb professionalism and expertise. We chose Grey because at the end of the day they presented a simple yet outstanding idea which resonated strongly with all constituents. They also reflected the Fortis spirit of entrepreneurship, and we are eager to start working together."
Carolyn Carter, president and CEO of Grey Group EMEA: "We are very proud to be appointed by Fortis. It's a dynamic, future-facing company with impressive growth plans. We look forward to helping them achieve their goals."
Fortis is an international financial services provider engaged in banking and insurance. We offer our personal, business and institutional customers a comprehensive package of products and services through our own channels, in collaboration with intermediaries and through other distribution partners. With a market capitalisation of EUR 50.9 billion (15/10/2007), Fortis ranks among the 15 largest financial institutions in Europe. Our sound solvency position, our presence in over 50 countries and our dedicated, professional workforce of 60,000 enable us to combine global strength with local flexibility and provide our clients with optimum support. More information is available at www.fortis.com.
Grey Group's European network, Grey EMEA, covers 80 cities in 59 markets with over 5,300 employees and is the group's largest operating region. It is the only network to win the EACA Agency Network of the Year Euro Effie in three successive years (2005, 2006, and 2007). Grey Group ranks among the largest global communications companies. Its parent company is WPP (NASDAQ: WPPGY). Grey Group's total offer includes Grey, advertising; G2, activation marketing; Grey Healthcare Group, healthcare communications; MediaCom, media planning and buying and GCI Group, public relations.
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