NEW YORK (MarketWatch) Mentor Inc. has long been a lot less than a shadow amid fears that rivals like Michael Kors Holdings Corp. may possibly choose in into its lunch and that advancement might sluggish in critical marketplaces like China.But with its report of upbeat fiscal 2013 first-quarter benefits in advance of Tuesday, Mentor (US:COH) appears to obtain proved the skeptics mistaken.Coachs stock rallied a lot a lot more than 8% soon just Michael kors handbagssoon after midday, climbing towards $59, to rank since the greatest gainer inside the S&P 500 index (US:SPX), on a day when the broader marketplaces fell hard. The gain contrasted with Coachs biggest one-day percentage drop seen in nearly 11 years in July, just just after it reporting disappointing fourth-quarter sales. See related July story on Mentor.Easing investor considerations, Coach reported a 5.5% increase in first-quarter Michael Kors Tote Bagcomparable store sales in North America, its top market. The gain topped analysts estimates of about 2.5% or considerably less and came in very well above a 1.7% gain inside the fourth quarter.The company credited demand for its expanded product line for men, its Legacy collection at full-priced stores that features designs from its archives. Demand at its factory discount outlets, meanwhile, got a boost from managements move to reinstate coupons in late June, a reversal of its January decision to do away with them that ended up hurting traffic and sales.

We think this bodes perfectly for holiday sales, said S&P Capital IQs analyst Jason Asaeda, who rates the inventory a strong buy.The New York-based company said it was also able to keep gross margin steady despite using the coupons again as it has moved some production out of China to lower sourcing costsCheap Michael kors handbags and as some raw material costs have also declined. Also helping profit, promotions for its invitation-only preferred customers events at full-priced stores were lower.Coachs business is back on track, said Nomura Securities analyst Paul Lejuez, who rates the inventory a buy. The pickup in North American same-store sales will allay fears that the Mentor brand is losing momentum.On the international front, representing nearly a third of its total business, Michael kors outlet the companys China market, which it has identified as a critical growth market, posted a sales gain of about 40% with comparable-store sales rising at least 10%. Mentor also has bought the brands local retail businesses in South Korea and Malaysia.Problems about slowing growth in China had also overshadowed other brands including Nike Inc. (US:NKE) and Burberry Group PLC (UK:BRBY).Indeed, British luxury handbag maker Mulberry Group PLC (UK:MUL) saw its inventory tumble 23% on Tuesday shortly right after it said profit will decline unexpectedly, a reflection of Asian wholesale customers ordering cautiously. mglake10-8jgasfh